This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Techniques to elicit audience desire and overcome reader resistance in a marketing message include ... (Read 183 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
 A) testimonials.
 B) money-back guarantees.
 C) application forms.
 D) free samples or trials.

Question 2

Which of the following is the most effective emotional appeal?
 A) For a limited time you will receive our employee discount on any new General Motors vehicle.
 B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
 C) Purchase a Jeep today, and you will receive a 1,500 college savings bond for tomorrow.
 D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Ashley I

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

B


NClaborn

  • Member
  • Posts: 560
Reply 2 on: Jun 23, 2018
Great answer, keep it coming :)

dantucker

  • Member
  • Posts: 346
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Invasive species in Canada include (a) zebra mussels, Dreissena polymorpha, (b) sea lamprey, Petromy Invasive species in Canada include (a) zebra mussels, Dreissena polymorpha, (b) sea lamprey, Petromy
Cystoscopy. In this procedure, a specialized endoscope with a rigid tube, known as a cystoscope, is Cystoscopy. In this procedure, a specialized endoscope with a rigid tube, known as a cystoscope, is
The parts of a prescription include the superscription, inscription, sig., and subscription. The parts of a prescription include the superscription, inscription, sig., and subscription.
TASTE: More Matters: Include Fruit and Vegetables in Meals and Snacks TASTE: More Matters: Include Fruit and Vegetables in Meals and Snacks
Two techniques for holding and inserting an otoscope Two techniques for holding and inserting an otoscope
Message from friend Message from friend
Video: Baroreceptor Reflex

For a complete list of videos, visit our video library