Techniques to elicit audience desire and overcome reader ...

[NClaborn]

Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
 A) testimonials.
 B) money-back guarantees.
 C) application forms.
 D) free samples or trials.

Question 2

Which of the following is the most effective emotional appeal?
 A) For a limited time you will receive our employee discount on any new General Motors vehicle.
 B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
 C) Purchase a Jeep today, and you will receive a 1,500 college savings bond for tomorrow.
 D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.

[Ashley I]

Answer to Question 1

C

Answer to Question 2

B

[NClaborn]

Thanks for the timely response, appreciate it

[samiel-sayed]

Wow, this really help