Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
A) Rational appeal
B) Emotional appeal
C) Dual appeal
D) Logical appeal
Question 2
The most effective sales messages follow which pattern?
A) Gain attention, build interest, elicit desire and reduce resistance, motivate action.
B) Gain attention, motivate action, elicit desire and reduce resistance, build action.
C) Gain attention, elicit desire and reduce resistance, build interest, motivate action.
D) Build interest, gain attention, elicit desire and reduce resistance, motivate action.
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