Author Question: Alisha is writing a sales message to advertise the services provided by the day spa she manages. In ... (Read 52 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
 A) Rational appeal
  B) Emotional appeal
  C) Dual appeal
  D) Logical appeal

Question 2

The most effective sales messages follow which pattern?
 A) Gain attention, build interest, elicit desire and reduce resistance, motivate action.
  B) Gain attention, motivate action, elicit desire and reduce resistance, build action.
  C) Gain attention, elicit desire and reduce resistance, build interest, motivate action.
  D) Build interest, gain attention, elicit desire and reduce resistance, motivate action.



dpost18

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

B

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

For a complete list of videos, visit our video library