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Author Question: Alisha is writing a sales message to advertise the services provided by the day spa she manages. In ... (Read 131 times)

geoffrey

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on: Jun 23, 2018
Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
 A) Rational appeal
  B) Emotional appeal
  C) Dual appeal
  D) Logical appeal

Question 2

The most effective sales messages follow which pattern?
 A) Gain attention, build interest, elicit desire and reduce resistance, motivate action.
  B) Gain attention, motivate action, elicit desire and reduce resistance, build action.
  C) Gain attention, elicit desire and reduce resistance, build interest, motivate action.
  D) Build interest, gain attention, elicit desire and reduce resistance, motivate action.


dpost18

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Reply #1 on: Jun 23, 2018
Answer to Question 1

B

Answer to Question 2

A


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geoffrey

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Reply #2 on: Jun 23, 2018
Thank you


dpost18

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Reply #3 on: Jun 23, 2018
No problemo


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