Author Question: Alisha is writing a sales message to advertise the services provided by the day spa she manages. In ... (Read 115 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
 A) Rational appeal
  B) Emotional appeal
  C) Dual appeal
  D) Logical appeal

Question 2

The most effective sales messages follow which pattern?
 A) Gain attention, build interest, elicit desire and reduce resistance, motivate action.
  B) Gain attention, motivate action, elicit desire and reduce resistance, build action.
  C) Gain attention, elicit desire and reduce resistance, build interest, motivate action.
  D) Build interest, gain attention, elicit desire and reduce resistance, motivate action.



dpost18

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

B

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

For a complete list of videos, visit our video library