Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages?
a. Guarantees and free trials convey a negative connotation that the purchase could be regretted or refused.
b. The positive connotations of such messages are stronger than the negatives, since the seller has a definite plan for ensuring that buyers get value for money spent.
c. If terms of a guarantee are long or complex, they can be included in an enclosure.
d. The purpose of the guarantee or free trial is to deter the reader from personally checking the product and comparing it with competing items.
Question 2
If a customer is verbally abusive, walk away and ignore him or her.
Indicate whether the statement is true or false
Operant conditioning, also known as trial-and-error learning.
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Free Energy
Choose the telephone unit that offers the features needed in your office.
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