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Author Question: Which of the following is FALSE when offering guarantees and free trial offers in persuasive ... (Read 43 times)

vicky

  • Hero Member
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  • Posts: 586
on: Jun 23, 2018
Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages?
 a. Guarantees and free trials convey a negative connotation that the purchase could be regretted or refused.
  b. The positive connotations of such messages are stronger than the negatives, since the seller has a definite plan for ensuring that buyers get value for money spent.
  c. If terms of a guarantee are long or complex, they can be included in an enclosure.
  d. The purpose of the guarantee or free trial is to deter the reader from personally checking the product and comparing it with competing items.

Question 2

If a customer is verbally abusive, walk away and ignore him or her.
  Indicate whether the statement is true or false


AngeliqueG

  • Sr. Member
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  • Posts: 343
Reply #1 on: Jun 23, 2018
Answer to Question 1

D

Answer to Question 2

F


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