Reducing your audience's resistance to the sales message is not ...

[segrsyd]

Reducing your audience's resistance to the sales message is not important in solicited sales communication.
 
  Indicate whether the statement is true or false.

Question 2

Sales messages typically require persuasion to influence and motivate the audience.
 
  Indicate whether the statement is true or false.

[emilymalinowski12]

Answer to Question 1

Answer: False
Explanation: While reducing your audience's resistance is especially important when you create unsolicited sales communication, it is also important in solicited sales communication. Although customers who request information want the product or service, you may have to reduce their resistance in situations where the price is unexpectedly high or if the item does not fulfill all of their needs.

Answer to Question 2

Answer: True
Explanation: Other kinds of messages that require persuasion include recommendations for action, requests for favors, and job application letters.

[segrsyd]

Thank you

[emilymalinowski12]

Happy to help you