This topic contains a solution. Click here to go to the answer

Author Question: The first part of a sales message should get the reader's attention. This is often done using a ... (Read 37 times)

fasfsadfdsfa

  • Hero Member
  • *****
  • Posts: 554
The first part of a sales message should get the reader's attention. This is often done using a startling fact or _____.
 
  A) thought-provoking story
  B) building their interest by describing benefits
  C) creating a sense of desire
  D) a call to action
  E) an indication of social proof

Question 2

AIDA an acronym for _____.
 
  A) action, intelligence, dedication, attention
  B) attention, interest, desire, action
  C) alternative, invention, dedication, action
  D) always, invent, deals, always
  E) attention, innovation, desire, action



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Dunkey

  • Sr. Member
  • ****
  • Posts: 333
Answer to Question 1

Answer: A
Explanation: A) In business communication, you can grab the audience's attention in a professional way by sharing a startling fact, thought-provoking story, or motivating question.

Answer to Question 2

Answer: B
Explanation: B) AIDA relies on the basic components of persuasion. AIDA stands for attention, interest, desire, and action.





 

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

For a complete list of videos, visit our video library