The first part of a sales message should get the reader's ...

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The first part of a sales message should get the reader's attention. This is often done using a startling fact or _____.
 
  A) thought-provoking story
  B) building their interest by describing benefits
  C) creating a sense of desire
  D) a call to action
  E) an indication of social proof

Question 2

AIDA an acronym for _____.
 
  A) action, intelligence, dedication, attention
  B) attention, interest, desire, action
  C) alternative, invention, dedication, action
  D) always, invent, deals, always
  E) attention, innovation, desire, action

[Dunkey]

Answer to Question 1

Answer: A
Explanation: A) In business communication, you can grab the audience's attention in a professional way by sharing a startling fact, thought-provoking story, or motivating question.

Answer to Question 2

Answer: B
Explanation: B) AIDA relies on the basic components of persuasion. AIDA stands for attention, interest, desire, and action.

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Thank you

[Dunkey]

No problemo