This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following encourages potential buyers to make a purchase decision immediately? A) ... (Read 67 times)

Metfan725

  • Hero Member
  • *****
  • Posts: 552
on: Jun 23, 2018
Which of the following encourages potential buyers to make a purchase decision immediately?
 
  A) Persuasive messages
  B) Direct messages
  C) Indirect messages
  D) Marketing messages
  E) Sales messages

Question 2

A message designed to make an explicit request for people to buy something is called what?
 
  A) Marketing messages
  B) Claim or adjustment messages
  C) Sales messages
  D) Persuasive presentations of ideas
  E) Requests for action


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sailorcrescent

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages take over at that point, encouraging potential buyers to make a purchase decision then and there.

Answer to Question 2

Answer: C
Explanation: C) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.


Metfan725

  • Hero Member
  • *****
  • Posts: 552
Reply #2 on: Jun 23, 2018
Correct answers!


sailorcrescent

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 23, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

April Greiman, Does It Make Sense? April Greiman, Does It Make Sense?
Different exposure codes for potential HIV infection. Different exposure codes for potential HIV infection.
The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Potential Interactions of Medications, Herbs, Nutrients, and Foods (2 of 2) Potential Interactions of Medications, Herbs, Nutrients, and Foods (2 of 2)
How to make pancakes How to make pancakes
The phases of the action potential The phases of the action potential
Video: Atrophy

For a complete list of videos, visit our video library