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Author Question: Which of the following encourages potential buyers to make a purchase decision immediately? A) ... (Read 106 times)

Metfan725

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on: Jun 23, 2018
Which of the following encourages potential buyers to make a purchase decision immediately?
 
  A) Persuasive messages
  B) Direct messages
  C) Indirect messages
  D) Marketing messages
  E) Sales messages

Question 2

A message designed to make an explicit request for people to buy something is called what?
 
  A) Marketing messages
  B) Claim or adjustment messages
  C) Sales messages
  D) Persuasive presentations of ideas
  E) Requests for action


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sailorcrescent

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages take over at that point, encouraging potential buyers to make a purchase decision then and there.

Answer to Question 2

Answer: C
Explanation: C) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.


Metfan725

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Reply #2 on: Jun 23, 2018
Correct answers!


sailorcrescent

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Reply #3 on: Jun 23, 2018
Great! Please up vote :D


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