Author Question: Brand socialization is a measure of how often consumers engage with a corporate website. Indicate ... (Read 55 times)

Awilson837 · **on:** Jun 23, 2018

Brand socialization is a measure of how often consumers engage with a corporate website.

Indicate whether the statement is true or false.

Question 2

Social networks are online services that help people and organizations form connections.

Indicate whether the statement is true or false.

Ddddd · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: FALSE
Explanation: According to one recent survey of company executives, socialization now accounts for more than half of a company or brand's global reputation. Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Answer to Question 2

Answer: TRUE
Explanation: Social networks, online services that help people and organizations form connections and share information, have become a major force in both internal and external business communication in recent years.