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Author Question: On a measure of brand loyalty, when the researcher asks herself: Do these questions really measure ... (Read 64 times)

jrubin

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on: Jun 29, 2018
On a measure of brand loyalty, when the researcher asks herself: Do these questions really measure brand loyalty?, what type of validity is being considered?
 a. Convergent validity
 b. Discriminant validity
 c. Face validity
 d. Sensitivity

Question 2

____________________ driven international marketing occurs when a company has excess inventory that it cannot sell in its home market.
 Fill in the blank(s) with correct word


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emily12345

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

Surplus


jrubin

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bassamabas

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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