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Author Question: Each of the following is a measure of brand loyalty EXCEPT: a. Repurchase probability b. Referral ... (Read 84 times)

casperchen82

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on: Jun 29, 2018
Each of the following is a measure of brand loyalty EXCEPT:
 a. Repurchase probability
  b. Referral rate
  c. Legacy emphasis
  d. Price sensitivity

Question 2

A marketing response to negative information about a brand is needed when which of the following is true?
 a. The information is perceived to be credible
  b. The information has dramatic imagery
  c. The information could travel rapidly
  d. All of the above


Dinolord

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


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