On a measure of brand loyalty, when the researcher asks herself: ...

[jrubin]

On a measure of brand loyalty, when the researcher asks herself: Do these questions really measure brand loyalty?, what type of validity is being considered?
 a. Convergent validity
 b. Discriminant validity
 c. Face validity
 d. Sensitivity

Question 2

____________________ driven international marketing occurs when a company has excess inventory that it cannot sell in its home market.
 Fill in the blank(s) with correct word

[emily12345]

Answer to Question 1

c

Answer to Question 2

Surplus

[jrubin]

Excellent

[carlsona147]

Gracias!