Author Question: Successful professionals understand that persuasion is the attempt to get your audience to make the ... (Read 29 times)

luvbio · **on:** Jun 23, 2018

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to makeeven if those choices are not in their best interest.

Indicate whether the statement is true or false.

Question 2

When is it a good idea to use the direct approach for persuasive messages?

What will be an ideal response?

abctaiwan · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: FALSE
Explanation: Persuasion should not involve getting people to go against their better interest. Instead, persuasion should be thought of as the process of changing the attitudes, beliefs, or actions of your audience.

Answer to Question 2

Answer: Using the direct approach for persuasive messages can be effective when your audience is ready to hear your proposal or when you've been building your case through several indirect messages, and now it's time to make your request. In some cases, your request will be anticipated, so the direct approach is fine. When you have a close relationship with your audience and the message is welcome or at least neutral, the direct approach can be effective.