Author Question: The audience theory that states that persuasion is most effective when it does not have to compete ... (Read 23 times)

ec501234 · **on:** Aug 11, 2018

The audience theory that states that persuasion is most effective when it does not have to compete with existing attitudes is called the

a. reinforcement theory
b. activation theory
c. unstructured attitude theory
d. spiral of silence theory

Question 2

The audience theory that states that persuasion is most effective when it complements or strengthens existing attitudes is called the

a. Klapper's reinforcement theory
b. clean slate theory
c. N-step theory
d. spiral of silence theory