In Weight Watchers, consumers who adhere to the norms by losing ...

[rachel9]

In Weight Watchers, consumers who adhere to the norms by losing weight are rewarded by group praise. This is an example of a marketer
 a. using coercive power through associative groups.
  b. using coercive power through aspirational groups.
  c. utilizing the reactance effect.
  d. reacting against homophily.
  e. creating norms for group behavior.

Question 2

An example provided in the form of a story describing a specific incident or occurrence is called an anecdote.
 
 Indicate whether the statement is true or false

[Dominic]

Answer to Question 1

E

Answer to Question 2

true

[rachel9]

Thanks for the timely response, appreciate it

[mammy1697]

Excellent