Author Question: In Weight Watchers, consumers who adhere to the norms by losing weight are rewarded by group praise. ... (Read 49 times)

rachel9 · **on:** Jun 28, 2018

In Weight Watchers, consumers who adhere to the norms by losing weight are rewarded by group praise. This is an example of a marketer
a. using coercive power through associative groups.
b. using coercive power through aspirational groups.
c. utilizing the reactance effect.
d. reacting against homophily.
e. creating norms for group behavior.

Question 2

An example provided in the form of a story describing a specific incident or occurrence is called an anecdote.

Indicate whether the statement is true or false