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Author Question: Customer retention is a. less important than customer satisfaction. b. a goal for marketers who ... (Read 90 times)

panfilo

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on: Jun 28, 2018
Customer retention is
 a. less important than customer satisfaction.
  b. a goal for marketers who want to develop long-term relationships with their customers.
  c. the result of marketing promotions.
  d. an impossible goal that marketers cannot achieve.
  e. more important before a sale than after it.

Question 2

The needs of buyers in consumer markets and business markets are essentially the same.
 
 Indicate whether the statement is true or false


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nathang24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

false


panfilo

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Reply #2 on: Jun 28, 2018
Thank you


nathang24

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Reply #3 on: Jun 28, 2018
No problemo


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