Author Question: The customer retention tactic that ensures each transaction is handled to the customer's ... (Read 126 times)

cmoore54 · **on:** Jun 28, 2018

The customer retention tactic that ensures each transaction is handled to the customer's satisfaction is:
a. being there when you are needed most.
b. maintaining the proper perspective.
c. providing discretionary effort.
d. remembering the customers between calls.

Question 2

The challenge of having a Marketing Information System (MIS) be effective is:
a. To train managers on its use.
b. To justify the cost of the system.
c. To protect the data in the system from hackers.
d. To get accurate reports from the system.
e. To identify in advance the data that managers will need to ensure it gets in to the system.