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Author Question: The most widely used attitude-scaling technique in marketing research is a. itemized-ratings scale. ... (Read 168 times)

ap345

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on: Jun 28, 2018
The most widely used attitude-scaling technique in marketing research is
 a. itemized-ratings scale.
  b. semantic-differential scale.
  c. graphic-ratings scale.
  d. summated-ratings (Likert) scale.
  e. comparative-ratings scale.

Question 2

Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. This is an example of
 a. positive disconfirmation.
  b. negative disconfirmation.
  c. subjective expected outcome.
  d. reinforcement.
  e. objective expected outcome.


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blfontai

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


ap345

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Liddy

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Reply 3 on: Yesterday
Wow, this really help

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