The most widely used attitude-scaling technique in marketing ...

[ap345]

The most widely used attitude-scaling technique in marketing research is
 a. itemized-ratings scale.
  b. semantic-differential scale.
  c. graphic-ratings scale.
  d. summated-ratings (Likert) scale.
  e. comparative-ratings scale.

Question 2

Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. This is an example of
 a. positive disconfirmation.
  b. negative disconfirmation.
  c. subjective expected outcome.
  d. reinforcement.
  e. objective expected outcome.

[blfontai]

Answer to Question 1

d

Answer to Question 2

A

[ap345]

Thanks for the timely response, appreciate it

[sailorcrescent]

Gracias!