This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The most widely used attitude-scaling technique in marketing research is a. itemized-ratings scale. ... (Read 156 times)

ap345

  • Hero Member
  • *****
  • Posts: 537
on: Jun 28, 2018
The most widely used attitude-scaling technique in marketing research is
 a. itemized-ratings scale.
  b. semantic-differential scale.
  c. graphic-ratings scale.
  d. summated-ratings (Likert) scale.
  e. comparative-ratings scale.

Question 2

Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. This is an example of
 a. positive disconfirmation.
  b. negative disconfirmation.
  c. subjective expected outcome.
  d. reinforcement.
  e. objective expected outcome.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

blfontai

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


ap345

  • Member
  • Posts: 537
Reply 2 on: Jun 28, 2018
Wow, this really help

jamesnevil303

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Research Methods Research Methods
Saffir-Simpson Hurricane Scale Saffir-Simpson Hurricane Scale
Airborne toxicants can travel widely Airborne toxicants can travel widely
Attitude and Influence Attitude and Influence
Research Research
Research Methods Research Methods
Video: Lipid absorption - end products & transport mechanism

For a complete list of videos, visit our video library