This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The most widely used attitude-scaling technique in marketing research is a. itemized-ratings scale. ... (Read 101 times)

ap345

  • Hero Member
  • *****
  • Posts: 537
on: Jun 28, 2018
The most widely used attitude-scaling technique in marketing research is
 a. itemized-ratings scale.
  b. semantic-differential scale.
  c. graphic-ratings scale.
  d. summated-ratings (Likert) scale.
  e. comparative-ratings scale.

Question 2

Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. This is an example of
 a. positive disconfirmation.
  b. negative disconfirmation.
  c. subjective expected outcome.
  d. reinforcement.
  e. objective expected outcome.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

blfontai

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


ap345

  • Member
  • Posts: 537
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

skipfourms123

  • Member
  • Posts: 343
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Glascow Coma Scale Glascow Coma Scale
Object and Word Recognition After Vertices Have Been Eliminated (Adapted from Szwed, M., Cohen, L, Q Object and Word Recognition After Vertices Have Been Eliminated (Adapted from Szwed, M., Cohen, L, Q
The greatest bone mass is found around age 30 for both men and women, with the later decline being f The greatest bone mass is found around age 30 for both men and women, with the later decline being f
Operations Research Operations Research
The Geologic Time Scale The Geologic Time Scale
The Scale of the Very Small and Very Large: Powers of 10 The Scale of the Very Small and Very Large: Powers of 10
Video: ribosome

For a complete list of videos, visit our video library