Author Question: With respect to mental states selling, the acronym AIDA stands for: a. attention, interest, desire, ... (Read 102 times)

ARLKQ · **on:** Jun 28, 2018

With respect to mental states selling, the acronym AIDA stands for:
a. attention, interest, desire, action.
b. attention, interest, decision, action.
c. alert, interest, desire, act.
d. alert, interest, decision, act.
e. none of these choices.

Question 2

The ordinal scale represents a higher level of measurement than the nominal scale in that
a. the assigned numerals serve to identify the objects.
b. the magnitude of the differences in the objects is shown.
c. the assigned numerals represent the order as well as identifying the object.
d. it has a natural zero.
e. it has an arbitrary zero.