Author Question: Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie. She also fondly ... (Read 123 times)

jilianpiloj · **on:** Jun 28, 2018

Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie. She also fondly remembers previous Meg Ryan movies, such as Hanging Up or You've Got Mail. Based on these sources of information, she ____ about the quality of the movie (It must be great).
a. generates evidence
b. creates affect
c. generates a hypothesis
d. creates evidence
e. creates counterarguments

Question 2

Sally is a salesperson for Southerland Chemical Company. Sally's approach to selling requires her to ask a lot of questions and develop customized solutions based on what she learns from the customer. Sally most likely practices ________ selling.
a. transaction-focused
b. trust-based relationship
c. mental states
d. stimulus response
e. all of the above are correct