Author Question: A consumer sees an ad for a Nissan Altima. If the consumer's prior evaluation of the Nissan name is ... (Read 127 times)

bb · **on:** Jun 28, 2018

A consumer sees an ad for a Nissan Altima. If the consumer's prior evaluation of the Nissan name is positive, additional information about the car obtained from the ad can then be used to adjust this initial value either upward or downward. This is an example of
a. judgment of goodness and badness.
b. an anchoring and adjustment process.
c. the assessment process.
d. belief strength.
e. an estimation of likelihood.

Question 2

A disruptive innovation represents a product or service that is not as good as currently available alternatives.

Indicate whether the statement is true or false