Advertising can play a central role in influencing performance ...

[tiara099]

Advertising can play a central role in influencing performance evaluations by
 a. setting up expectations of reinforcement.
  b. increasing the number of source derogations for a brand.
  c. increasing the processing of positive cognitions about the product.
  d. aiding in the retrieval of overall brand evaluations for decision making.
  e. increasing the number of support arguments for a brand.

Question 2

Business-to-business advertising assumes the important function of convincing organizational buyers to purchase brand A rather than brand B.
 
 Indicate whether the statement is true or false

[yuyiding]

Answer to Question 1

A

Answer to Question 2

false