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Author Question: Advertising can play a central role in influencing performance evaluations by a. setting up ... (Read 67 times)

tiara099

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  • Posts: 588
on: Jun 28, 2018
Advertising can play a central role in influencing performance evaluations by
 a. setting up expectations of reinforcement.
  b. increasing the number of source derogations for a brand.
  c. increasing the processing of positive cognitions about the product.
  d. aiding in the retrieval of overall brand evaluations for decision making.
  e. increasing the number of support arguments for a brand.

Question 2

Business-to-business advertising assumes the important function of convincing organizational buyers to purchase brand A rather than brand B.
 
 Indicate whether the statement is true or false


yuyiding

  • Sr. Member
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  • Posts: 357
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

false


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