Advertising can play a central role in influencing performance evaluations by
a. setting up expectations of reinforcement.
b. increasing the number of source derogations for a brand.
c. increasing the processing of positive cognitions about the product.
d. aiding in the retrieval of overall brand evaluations for decision making.
e. increasing the number of support arguments for a brand.
Question 2
Business-to-business advertising assumes the important function of convincing organizational buyers to purchase brand A rather than brand B.
Indicate whether the statement is true or false
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