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Author Question: Low-effort decisions are often made by a. selecting among brands, one by one, based on overall ... (Read 54 times)

Wadzanai

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on: Jun 28, 2018
Low-effort decisions are often made by
 a. selecting among brands, one by one, based on overall evaluations.
  b. selecting brands by comparing the attributes of each brand.
  c. the careful consideration of only product category information.
  d. remembering previous decisions for the next choice.
  e. attention to marketing communications regarding that brand.

Question 2

Price setting is an ongoing process.
 
 Indicate whether the statement is true or false


lauravaras

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

true


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