An environmental research group, using the fixed-alternative ...

[abc]

An environmental research group, using the fixed-alternative format, surveys people about their recycling practices
  in order to determine support for a ban on non-returnable bottles. The group does not reveal itself or its stance on the
  issue. The format of this questionnaire is best described as
 a. structured-disguised.
  b. unstructured-disguised.
  c. structured-undisguised.
  d. unstructured-undisguised.
  e. unstructured-open ended.

Question 2

Trident gum's ads focus on the base rate information that 4 out of 5 dentists recommend Trident. They humorously show what happened to the 5th dentist, such as falling asleep or being bitten by a squirrel to explain why 100 of the dentist are not endorsing Trident. This is an example of
 a. providing consumers with vivid, base rate information.
  b. making word-of-mouth information more specific.
  c. increasing the number of brands available.
  d. focusing consumer attention on attribute processing.
  e. encouraging consumers to engage in noncompensatory processing.

[Dominic]

Answer to Question 1

a

Answer to Question 2

A

[abc]

TYSM

[mammy1697]

Thanks for the timely response, appreciate it