This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: An environmental research group, using the fixed-alternative format, surveys people about their ... (Read 90 times)

abc

  • Hero Member
  • *****
  • Posts: 543
on: Jun 28, 2018
An environmental research group, using the fixed-alternative format, surveys people about their recycling practices
  in order to determine support for a ban on non-returnable bottles. The group does not reveal itself or its stance on the
  issue. The format of this questionnaire is best described as
 a. structured-disguised.
  b. unstructured-disguised.
  c. structured-undisguised.
  d. unstructured-undisguised.
  e. unstructured-open ended.

Question 2

Trident gum's ads focus on the base rate information that 4 out of 5 dentists recommend Trident. They humorously show what happened to the 5th dentist, such as falling asleep or being bitten by a squirrel to explain why 100 of the dentist are not endorsing Trident. This is an example of
 a. providing consumers with vivid, base rate information.
  b. making word-of-mouth information more specific.
  c. increasing the number of brands available.
  d. focusing consumer attention on attribute processing.
  e. encouraging consumers to engage in noncompensatory processing.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Dominic

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

A


abc

  • Member
  • Posts: 543
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

anyusername12131

  • Member
  • Posts: 327
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Earth Affects People; People Change Earth Earth Affects People; People Change Earth
Values, both those held by individuals and those that represent a nation or people, can undergo deep ... Values, both those held by individuals and those that represent a nation or people, can undergo deep ...
Complementary and Alternative Treatments for Anxiety and Insomnia Complementary and Alternative Treatments for Anxiety and Insomnia
Two areas of reduced cortical volume and one area of increased cortical volume observed in people ... Two areas of reduced cortical volume and one area of increased cortical volume observed in people ...
Doing Qualitative Research: Designs, Methods, and Techniques Doing Qualitative Research: Designs, Methods, and Techniques
Alternative splicing of pre-mRNA for a muscle protein called α-tropomyosin Alternative splicing of pre-mRNA for a muscle protein called α-tropomyosin
Video: Bulk flow - factors that influence bulk flow

For a complete list of videos, visit our video library