Author Question: An environmental research group, using the fixed-alternative format, surveys people about their ... (Read 25 times)

abc · **on:** Jun 28, 2018

An environmental research group, using the fixed-alternative format, surveys people about their recycling practices
in order to determine support for a ban on non-returnable bottles. The group does not reveal itself or its stance on the
issue. The format of this questionnaire is best described as
a. structured-disguised.
b. unstructured-disguised.
c. structured-undisguised.
d. unstructured-undisguised.
e. unstructured-open ended.

Question 2

Trident gum's ads focus on the base rate information that 4 out of 5 dentists recommend Trident. They humorously show what happened to the 5th dentist, such as falling asleep or being bitten by a squirrel to explain why 100 of the dentist are not endorsing Trident. This is an example of
a. providing consumers with vivid, base rate information.
b. making word-of-mouth information more specific.
c. increasing the number of brands available.
d. focusing consumer attention on attribute processing.
e. encouraging consumers to engage in noncompensatory processing.