A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.
a. ideal levels for each brand
b. schemas for each brand
c. brand images for each product
d. a combined score
e. a cutoff level
Question 2
When disguise has involved an active deception of consumers, it is necessary to:
a. Tell them that they have been misled.
b. Explain why the deception was necessary.
c. Provide a general overview of the purpose of the project.
d. All of the above.
e. A and B only.
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