A common feature of noncompensatory models is that consumers set ...

[ts19998]

A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.
 a. ideal levels for each brand
  b. schemas for each brand
  c. brand images for each product
  d. a combined score
  e. a cutoff level

Question 2

When disguise has involved an active deception of consumers, it is necessary to:
 a. Tell them that they have been misled.
  b. Explain why the deception was necessary.
  c. Provide a general overview of the purpose of the project.
  d. All of the above.
  e. A and B only.

[orangecrush]

Answer to Question 1

E

Answer to Question 2

d