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Author Question: Which of the following is NOT an example of data collected by communication? a. Supermarket scanner ... (Read 36 times)

beccaep

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on: Jun 28, 2018
Which of the following is NOT an example of data collected by communication?
 a. Supermarket scanner data
  b. Telephone interview data
  c. Confidential survey questionnaire data
  d. National Purchase Diary data
  e. Omnibus panel data

Question 2

Focusing consumers' attention on certain attributes is a good way to increase the probability that judgments of their products and services are
 a. evaluated by a noncompensatory process.
  b. evaluated by a peripheral-route process.
  c. being anchored by a positive initial value.
  d. subject to the sleeper effect.
  e. judged by cutoff values.


izzat

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

C


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