Author Question: Scanner data can be used to monitor supermarket sales in response to a local newspaper ad promotion. ... (Read 69 times)

RODY.ELKHALIL · **on:** Jun 28, 2018

Scanner data can be used to monitor supermarket sales in response to a local newspaper ad promotion.

Indicate whether the statement is true or false

Question 2

The most refined measure of Web site traffic is click-through rate (CTR).

Indicate whether the statement is true or false

ricroger · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

T

Answer to Question 2

F
A more refined count is the number of unique visitors to a Web site, which counts the initial access to the site but not multiple hits on the site by the same visitor during the same day or week.