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Author Question: Scanner data can be used to monitor supermarket sales in response to a local newspaper ad promotion. ... (Read 87 times)

RODY.ELKHALIL

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on: Jun 28, 2018
Scanner data can be used to monitor supermarket sales in response to a local newspaper ad promotion.
 
 Indicate whether the statement is true or false

Question 2

The most refined measure of Web site traffic is click-through rate (CTR).
 
 Indicate whether the statement is true or false


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ricroger

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

F
A more refined count is the number of unique visitors to a Web site, which counts the initial access to the site but not multiple hits on the site by the same visitor during the same day or week.


RODY.ELKHALIL

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

nanny

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Reply 3 on: Yesterday
Gracias!

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