Author Question: In order to maximize the chance of being considered when consumers engage in internal search, ... (Read 23 times)

brutforce · **on:** Jun 28, 2018

In order to maximize the chance of being considered when consumers engage in internal search, marketers want to position their brands
a. as far away from the prototype as possible.
b. to maximize preference dispersion.
c. as close to the category prototype as possible.
d. at the beginning or the end of a consideration set.
e. near the end, but not last.

Question 2

At the corporate level of strategy, one of the main goals of marketing is to assess market attractiveness and the competitive effectiveness of the firm.

Indicate whether the statement is true or false