Author Question: Research suggests that consumer's degree of search activity is usually quite limited, even for ... (Read 61 times)

melly21297 · **on:** Jun 28, 2018

Research suggests that consumer's degree of search activity is usually quite limited, even for purchases considered important.

Indicate whether the statement is true or false

Question 2

When the economic benefits of a product vary by customer application, even within an SIC industry, which segmentation approach would appear to be most appropriate?
a. Size of firm
b. Usage rate
c. Value-in-use
d. Purchasing strategy
e. Organizational innovativeness