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Author Question: Research suggests that consumer's degree of search activity is usually quite limited, even for ... (Read 84 times)

melly21297

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on: Jun 28, 2018
Research suggests that consumer's degree of search activity is usually quite limited, even for purchases considered important.
 
 Indicate whether the statement is true or false

Question 2

When the economic benefits of a product vary by customer application, even within an SIC industry, which segmentation approach would appear to be most appropriate?
 a. Size of firm
 b. Usage rate
 c. Value-in-use
 d. Purchasing strategy
 e. Organizational innovativeness


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peilian

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


melly21297

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Reply 2 on: Jun 28, 2018
:D TYSM

xiazhe

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Reply 3 on: Yesterday
Gracias!

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