Research suggests that consumer's degree of search activity is ...

[melly21297]

Research suggests that consumer's degree of search activity is usually quite limited, even for purchases considered important.
 
 Indicate whether the statement is true or false

Question 2

When the economic benefits of a product vary by customer application, even within an SIC industry, which segmentation approach would appear to be most appropriate?
 a. Size of firm
 b. Usage rate
 c. Value-in-use
 d. Purchasing strategy
 e. Organizational innovativeness

[peilian]

Answer to Question 1

T

Answer to Question 2

c

[melly21297]

Thanks for the timely response, appreciate it

[bigcheese9]

Gracias!