You are a senior analyst in the marketing research department of ...

[luminitza]

You are a senior analyst in the marketing research department of a major steel producer. You have been requested
  to make a forecast of domestic automobile production for the forthcoming calendar year in order to predict the total
  tonnage of steel that will be used by the automobile manufacturers. This is PRIMARILY a(n)
 a. exploratory study.
  b. descriptive study.
  c. field experiment.
  d. simulation.
  e. laboratory experiment.

Question 2

Consumers tend to recall a subset of six to ten brands known as an evoked set.
 
 Indicate whether the statement is true or false

[Koolkid240]

Answer to Question 1

b

Answer to Question 2

F

[luminitza]

TYSM

[upturnedfurball]

Gracias!