Author Question: You are a senior analyst in the marketing research department of a major steel producer. You have ... (Read 112 times)

luminitza · **on:** Jun 28, 2018

You are a senior analyst in the marketing research department of a major steel producer. You have been requested
to make a forecast of domestic automobile production for the forthcoming calendar year in order to predict the total
tonnage of steel that will be used by the automobile manufacturers. This is PRIMARILY a(n)
a. exploratory study.
b. descriptive study.
c. field experiment.
d. simulation.
e. laboratory experiment.

Question 2

Consumers tend to recall a subset of six to ten brands known as an evoked set.

Indicate whether the statement is true or false