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Author Question: Small research firms typically only have a director of marketing research and a research analyst. ... (Read 95 times)

Pineappleeh

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on: Jun 28, 2018
Small research firms typically only have a director of marketing research and a research analyst.
 
 Indicate whether the statement is true or false

Question 2

Profit potential and growth potential are only minor considerations in selecting a target market.
 a. True
  b. False
 Indicate whether the statement is true or false


cloudre37

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
In small firms, the vice president of marketing may be in charge of all significant marketing research. Mid-size and larger firms typically have a director of marketing research and a research analyst as well as other research positions.

Answer to Question 2

False


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