Author Question: The main concern of the Starch Readership Service is to provide information on the demographic ... (Read 36 times)

deesands · **on:** Jun 28, 2018

The main concern of the Starch Readership Service is to provide information on the demographic characteristics of a
particular publications readership.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The dual-mediation hypothesis proposes that attitude toward the ad can affect brand attitudes in two ways. One way is that positive affect for the ad can lead to positive affect for the brand. A second way is that positive affect can lead us to be more likely to
a. evaluate the brand more closely.
b. believe what the ad says.
c. accept an unconditioned stimulus presented in the ad.
d. accept an unconditioned response presented in the ad.
e. process only the peripheral cues in the ad.