This topic contains a solution. Click here to go to the answer

Author Question: The main concern of the Starch Readership Service is to provide information on the demographic ... (Read 103 times)

deesands

  • Hero Member
  • *****
  • Posts: 514
The main concern of the Starch Readership Service is to provide information on the demographic characteristics of a
  particular publications readership.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The dual-mediation hypothesis proposes that attitude toward the ad can affect brand attitudes in two ways. One way is that positive affect for the ad can lead to positive affect for the brand. A second way is that positive affect can lead us to be more likely to
 a. evaluate the brand more closely.
  b. believe what the ad says.
  c. accept an unconditioned stimulus presented in the ad.
  d. accept an unconditioned response presented in the ad.
  e. process only the peripheral cues in the ad.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

CourtneyCNorton

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

False

Answer to Question 2

B




deesands

  • Member
  • Posts: 514
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


nanny

  • Member
  • Posts: 313
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

For a complete list of videos, visit our video library