« previous next »

Author Question: A recent study suggests that ____ may be the best indicator of advertising effectiveness. a. recall ... (Read 83 times)

WWatsford

  • Hero Member
  • *****
  • Posts: 539
    • Biology Forums!
on: Jun 28, 2018
A recent study suggests that ____ may be the best indicator of advertising effectiveness.
 a. recall of the ad
  b. recognition of the brand in the ad
  c. ad length
  d. attitude toward the ad
  e. ad comprehension

Question 2

The likelihood of utilizing a group structure for making purchase decisions in increased for:
 a. new tasks.
 b. modified rebuys of higher risk.
 c. straight rebuys
 d. causal purchases.
 e. (a) and (b) only.


krakiolit

  • Sr. Member
  • ****
  • Posts: 318
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

How the study of genomes and proteomes can provide us with connections to different biological level How the study of genomes and proteomes can provide us with connections to different biological level
Model organisms used to study the genetics of development Model organisms used to study the genetics of development
ESM Study of Time Spent with Family ESM Study of Time Spent with Family
Effectiveness of Conception Modifiers Effectiveness of Conception Modifiers
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Heartfelt Forgiveness Study Heartfelt Forgiveness Study
Video: Bone Healing Animation

For a complete list of videos, visit our video library