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Author Question: A recent study suggests that ____ may be the best indicator of advertising effectiveness. a. recall ... (Read 93 times)

WWatsford

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on: Jun 28, 2018
A recent study suggests that ____ may be the best indicator of advertising effectiveness.
 a. recall of the ad
  b. recognition of the brand in the ad
  c. ad length
  d. attitude toward the ad
  e. ad comprehension

Question 2

The likelihood of utilizing a group structure for making purchase decisions in increased for:
 a. new tasks.
 b. modified rebuys of higher risk.
 c. straight rebuys
 d. causal purchases.
 e. (a) and (b) only.


krakiolit

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


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