A research study suggests that consumers' _____ may be the best ...

[@Brianna17]

A research study suggests that consumers' _____ may be the best indicator of advertising effectiveness.
 A) recalling ability of the ad
  B) recognition of the brand in the ad
  C) need to purchase a product in the ad
  D) attitude toward the ad
  E) ad comprehension

Question 2

Which of the following statements about local objectives is true?
 a. They are only product-related.
  b. They are only service-related.
  c. They are more specific compared to others.
  d. They are only related to the entity itself.

[bigcheese9]

Answer to Question 1

D

Answer to Question 2

C

[@Brianna17]

TYSM

[ttt030911]

Thanks for the timely response, appreciate it