« previous next »

Author Question: A recent study suggests that ____ may be the best indicator of advertising effectiveness. a. recall ... (Read 72 times)

WWatsford

  • Hero Member
  • *****
  • Posts: 539
    • Biology Forums!
on: Jun 28, 2018
A recent study suggests that ____ may be the best indicator of advertising effectiveness.
 a. recall of the ad
  b. recognition of the brand in the ad
  c. ad length
  d. attitude toward the ad
  e. ad comprehension

Question 2

The likelihood of utilizing a group structure for making purchase decisions in increased for:
 a. new tasks.
 b. modified rebuys of higher risk.
 c. straight rebuys
 d. causal purchases.
 e. (a) and (b) only.


krakiolit

  • Sr. Member
  • ****
  • Posts: 318
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

A study by Seehausen and van Alphen involving the effects of male coloration on female choice in Afr A study by Seehausen and van Alphen involving the effects of male coloration on female choice in Afr
The effectiveness of patient education The effectiveness of patient education
Results from sequential study of two cohorts tested at three ages and at three different points in t Results from sequential study of two cohorts tested at three ages and at three different points in t
Mary Cassatt, Study for In the Loge. Mary Cassatt, Study for In the Loge.
Recent research suggests that zinc lozenges and nasal gels may help reduce the severity Recent research suggests that zinc lozenges and nasal gels may help reduce the severity
Study Duddy 1 Study Duddy 1
Video: Phases of the Female Reproductive Cycle - Hormonal regulation

For a complete list of videos, visit our video library